Not Found
Product Type
On Demand

Total Credits: 0.5 Advance Credits

Average Rating:
   3.9
Category:
Consulting |  Research Design
Presenters:
Rodrigo dos Reis
Duration:
26 Minutes
Format:
Audio and Video
Original Program Date:
Feb 01, 2021
Short Description:
The most successful brands connect with consumers beyond customer experience and product performance — by taking action on issues relevant to their values. And our relationships with brands is increasingly affected by these personal values, especially among the younger generations. In this session, we showcase the groundbreaking work we did in Brazil leveraging AI to investigate what Brazilians expect from brands in terms of social action, and which social issues have the most positive potential impact across different categories. This session will be an opportunity to discuss the role of brands on social issues and how to apply new technology-powered approaches. Come learn how a similar approach could help you advise clients on how to strengthen their customer relationships!
Price:
$25.00 - Non-Member Price

Not Found
Product Type
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   4.2
Category:
Communication |  Consulting
Presenters:
Julie Knox
Duration:
42 Minutes
Format:
Audio and Video
Original Program Date:
Feb 02, 2021
Short Description:
The Chinese word for crisis is composed of two characters — 危机 — one signifying ‘danger’ and one signifying ‘opportunity.’ We have begun to see this duality play out in the way that brands are being judged, and their reputations and images changed, by how they have been behaving and communicating not just in response to the pandemic, but also in response to the recent wave of protests for racial justice. Insights from our newly launched WhatsApp Community of consumers and small business owners, show that people are displaying a heightened sensitivity to how ‘corporate America’ is behaving and which ‘side’ companies are on – with a new landscape of heroes and villains emerging. Understanding how people are assessing brands in this climate of heightened moral judgement could give companies a crucial advantage in terms of driving their responses and framing their messaging.
Price:
$25.00 - Non-Member Price

Not Found
Product Type
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   5
Category:
Analysis & Reporting |  Research Design
Presenters:
Kayte Hamilton
Duration:
45 Minutes
Format:
Audio and Video
Original Program Date:
Feb 02, 2021
Short Description:
Join Kayte and the rest of the group for a discussion about when, how, and why to consider social intelligence as a component to your qualitative research methodologies. (As a concept, social media intelligence research is observing and analyzing conversations that consumers are naturally saying. NOT a moderated online conversation living on social media platforms.)
Price:
$25.00 - Non-Member Price

Not Found
Product Type
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   5
Category:
Moderating/Facilitation |  Research Design
Presenters:
Paula Rosecky |  Jyo Maan
Duration:
50 Minutes
Format:
Audio and Video
Original Program Date:
Feb 03, 2021
Short Description:
Qualitative researchers are a powerhouse of knowledge and perspectives. Imagine what we could accomplish if we put our heads together to face the next move forward in the social justice movement! How might we better pitch inclusive research? How might we pull from our collective knowledge and wisdom to elevate the conversation and activate change? In this highly interactive, facilitated session we will tap into the diversity of our collective thought to ideate on ways qualitative researchers can continue to act. We will introduce the virtual “room” to trusted facilitation tools (micro structures) that allow all stories to emerge in a respectful, open, conversational way, using human centered design principles applied in design thinking and education to gather new ideas and data.
Price:
$30.00 - Non-Member Price

Not Found
Product Type
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   4
Category:
Analysis & Reporting |  Moderating/Facilitation |  Research Design
Presenters:
Pam Goldfarb Liss |  Chris Hauck |  Roben Allong
Duration:
54 Minutes
Format:
Audio and Video
Original Program Date:
Feb 04, 2021
Short Description:
Three experienced guides: Pam Goldfarb Liss, Chris Hauck, and Roben Allong will share their how-to tips and tricks on making both the moderating and insights journey more inclusive for clients, respondents and yourself. If you’re in the weeds, feel uncomfortable, or just need confirmation on ways to successfully manage inclusivity — this is the panel for you. Expect to hear relevant real world experiences and key takeaways for next level toolbox agility.
Price:
$30.00 - Non-Member Price

Not Found
Product Type
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   4
Category:
Moderating/Facilitation
Presenters:
Michael Tucker
Duration:
40 Minutes
Format:
Audio and Video
Original Program Date:
Feb 02, 2021
Short Description:
The world’s best interviewers are not always qualitative researchers (although most of them are!). Sometimes they are talk show hosts, podcasters, journalist, or even hostage negotiators. So who are your favorite interviewers and what do they do that enables them to inform and entertain us? Michael Tucker will share some of his favorites but come prepared with some of your own and some observations about their “techniques” and styles.
Price:
$25.00 - Non-Member Price

Not Found
Product Type
On Demand

Total Credits: 1.0 Advance Credits

Average Rating:
   4
Presenters:
Nikhita Ghugari |  Swar Raisinghani
Duration:
46 Minutes
Format:
Audio and Video
Original Program Date:
Feb 02, 2021
Short Description:
Jugaad is an innovation mindset and also a way of problem-solving in daily life in India. It loosely translates to ‘Hack’ in English, but in India, for everything that may seem difficult to do, you will very commonly hear someone say ‘Let’s find a Jugaad’ - a creative way around the system. Jugaad solutions are born out of constraints in resources and through resilience, and are therefore, very creative in their approach and design. While Jugaad has been criticised for its limitations with scalability, company leaders and innovators have sought to make it a part of the formal innovation process to capture its essence of resilience, creativity and fast problem-solving. Through our talk, we want to highlight Jugaad as a fresh approach for a resource-constrained future that will require us to live a minimal, carbon-neutral lifestyle.
Price:
$25.00 - Non-Member Price

Not Found
Product Type
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   5
Category:
Communication |  Consulting |  Research Design
Presenters:
Daniel Berkal
Duration:
1 Hour
Format:
Audio and Video
Original Program Date:
Jan 29, 2020
Short Description:
For those QRCs that work in communications, these people will become your future clients. But the world has rapidly changed. Different tools are available. The age of creative-test focus groups may be over. What are these people looking for in their qualitative research? What kinds of methodologies and approaches are most valuable to them? What are the needs of the modern creative industry? This workshop will be co-led by Ryan Romero, an industry leader who teaches the Texas Creative program and will incorporate several current students who are at the leading edge of advertising in a structured forum to help Quallies meet the needs of Creatives and vice versa. We all have lots to learn from each other.
Price:
$50.00 - Non-Member Price

Not Found
Product Type
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   4.5
Category:
Research Design |  Project Management
Presenters:
Shannon Danzy |  Fiona Ray
Duration:
1 Hour
Format:
Audio and Video
Original Program Date:
Sep 23, 2020
Short Description:
Does online qual feel unapproachable? What does the set-up of online and in-person projects have in common, and how are they different? And how does one even get started? Learn how thoughtful design, careful planning, and clean recruiting will maximize your project’s chance for success. Hear true tales and tips from longtime QRCA members. After this session, you’ll have the knowledge and confidence to be ready to launch your first online project.
Price:
$25.00 - Non-Member Price

Not Found
Product Type
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   5
Presenters:
Susan Newhouse
Duration:
1 Hour
Format:
Audio and Video
Original Program Date:
Feb 03, 2021
Short Description:
Over the past several months we've had to change how we operate in the world. Think of it as a gift...not only do we have an opportunity to "reboot" our lives, we can also renegotiate how we want to show up as leaders. But what makes a great leader, and what uniquely makes YOU a great leader? During this hands-on workshop, you will envision your highest self as a leader and begin crafting your leadership story.
Price:
$30.00 - Non-Member Price

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