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On Demand

Total Credits: 1 Advance Credits

Average Rating:
Not yet rated
Categories:
Research Design |  Moderating/Facilitation |  Analysis & Reporting |  Business Practices |  Professionalism
Speaker(s):
Cary-Anne Olsen-Landis |  Jasmine Walker
Duration:
1 hour
Format:
Audio and Video
Short Description:
A human-first approach should be at the core of everything we do. Yet, our relationship with research participants is often transactional, ending after they receive the honorarium.  In this session, we’ll discuss how this one-sided interaction contradicts human-centered design and blurs the lines of ethical research. Our speakers will draw from knowledge gained through their combined 15+ years of conducting qualitative research studies for Fortune 500 companies to illustrate the necessity of building an ethical, trauma-informed two-way bridge between researchers and participants.  
Price:
$25.00 - Non-Member Price

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Live Event

Total Credits: 3 Advance Credits

Average Rating:
Not yet rated
Categories:
Analysis & Reporting
Speaker(s):
Abby Leafe |  Tom Rich |  Maria Virobik |  Jodi McGee
Duration:
5 Hours
Location:
Princeton , New Jersey
Short Description:
Join us for an in-person joint chapter event to meet fellow Quallies in the NYC, NJ and Phila area, and to hear from four seasoned QRCA leaders on key aspects of report writing: how to be more creative in telling an interesting story, best practices in design and impact, and current benefits and limitations of AI in report writing
Price:
$75.00 - Non-Member Price
Date:

Fri, Apr 12, 2024 - 09:00am to 02:00pm EDT


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Webinar

Total Credits: 1 Advance Credits

Average Rating:
Not yet rated
Categories:
Research Design |  Analysis & Reporting |  Business Practices |  Professionalism
Speaker(s):
Isabel Aneyba |  Pepper Miller
Duration:
1 hour
Short Description:
How can businesses gain a competitive edge with Black and Latino consumers?  Achieving maximum brand growth requires actively cultivating connections within the Black and Latino consumer markets. Their evolving culture and influence positively shape America’s landscape and contribute to brand revenue. This session will explore how understanding and respecting the cultural nuances of Black American and Latino consumers can amplify the impact of a brand’s marketing. We’ll also discuss how marketers and researchers can culturally connect with Black and Latino participants via recruiting, research tools and interviewing.   
Price:
$25.00 - Non-Member Price
Date:

Not Found
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   10
Categories:
Analysis & Reporting
Speaker(s):
Michele Ronsen
Duration:
52 Minutes
Format:
Audio and Video
Short Description:
As researchers strive to get insights faster, how we capture data from respondents can make analyzing that data easier or more time-consuming. In this interactive session, we’ll discuss note-taking strategies and frameworks that help researchers collect and analyze qualitative data more efficiently.
Price:
$25.00 - Non-Member Price

Not Found
On Demand

Total Credits: 2 Advance Credits

Average Rating:
Not yet rated
Categories:
Consulting |  Research Design |  Moderating/Facilitation |  Analysis & Reporting |  Communication
Speaker(s):
Kathryn Topp |  Doug Guion
Duration:
2 Hours 3 Minutes
Format:
Audio and Video
Short Description:
For our May 5, 2023 event, the QRCA Chicago Chapter will welcome Kathryn Topp and Doug Guion from Yabble. In this presentation Kathryn will talk through the basics on AI, and how you can adopt it into your research practices right now today. She will talk about tools that exist currently, what’s the future horizons look like and some of the ‘watch out’s’ and things to think about when using AI.
Price:
$25.00 - Non-Member Price

Not Found
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   4
Categories:
Consulting |  Moderating/Facilitation |  Analysis & Reporting |  Communication |  Business Practices |  Professionalism
Duration:
1 Hour 21 Minutes
Format:
Audio and Video
Short Description:
Hear from a panel of market researchers who are currently or previously on the client side, some of whom also have current or previous experience as an independent. They'll discuss how things on the client side may be different from what independents expect, surprises they had, how client-side jobs qualitative MR have evolved over time, and what they foresee for the future of qualitative research. There will also be time for observers to ask their own questions.
Price:
$30.00 - Non-Member Price

Not Found
On Demand

Total Credits: .5 Advance Credits

Average Rating:
   7
Bundle:
2023 Annual Conference : On-Demand Customizable Bundle | 2023 Annual Conference On-Demand Customizable Bundle Cloned | 2023 Annual Conference : On-Demand Customizable Bundle
Categories:
Research Design |  Analysis & Reporting
Speaker(s):
Sidi Lemine
Duration:
23 Minutes
Format:
Audio and Video
Short Description:
Qualitative AI is here, and will only become more important with time. It offers qualitative researchers the ability to dig into unspoken emotions and behaviors at speed, and to gain high efficiency while increasing rigor. Ignore it at your own peril.
Price:
$20.00 - Non-Member Price

Not Found
On Demand

Total Credits: .5 Advance Credits

Average Rating:
   1
Bundle:
2023 Annual Conference : On-Demand Customizable Bundle | 2023 Annual Conference On-Demand Customizable Bundle Cloned
Categories:
Analysis & Reporting
Speaker(s):
Gloria Watson
Duration:
15 Minutes
Format:
Audio and Video
Short Description:
Somebody-Wanted-But-So (SWBS) is a primary school communications tool that has been adapted as a research reporting framework. It was built with simplicity in mind (for children), I have retained its core simplicity to facilitate versatility and to share with you that all researchers have the ability to use it to tell the data’s story.
Price:
$20.00 - Non-Member Price

Not Found
On Demand

Total Credits: .5 Advance Credits

Average Rating:
   3
Bundle:
2023 Annual Conference : On-Demand Customizable Bundle | 2023 Annual Conference On-Demand Customizable Bundle Cloned
Categories:
Analysis & Reporting
Speaker(s):
Maria Virobik
Duration:
15 Minutes
Format:
Audio and Video
Short Description:
To ensure that qualitative findings aren't lost (or forgotten) in translation, researchers need to communicate insights in manageable, digestible formats that tell the story without overwhelming the reader or losing them in the details. Understanding how human physiology and psychology influence how information is read, understood and retained will enable researchers to design human-centered reports that will appeal to – not assault – the senses.
Price:
$20.00 - Non-Member Price

Not Found
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   9
Bundle:
2023 Annual Conference : On-Demand Customizable Bundle | 2023 Annual Conference On-Demand Customizable Bundle Cloned
Categories:
Research Design |  Analysis & Reporting
Speaker(s):
Lynn Greenberg |  Janet Standen
Duration:
1 Hour 7 Minutes
Format:
Audio and Video
Short Description:
In order to understand the future of qual, we need to revisit its history. 
Price:
$20.00 - Non-Member Price

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