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On Demand

Total Credits: .5 Advance Credits

Average Rating:
   1
Bundle:
2023 Annual Conference : On-Demand Customizable Bundle | 2023 Annual Conference On-Demand Customizable Bundle Cloned
Categories:
Research Design
Speaker(s):
Peter Totman
Duration:
24 Minutes
Format:
Audio and Video
Short Description:
UX and Qualitative research often assumed to be part of the same job, simply a difference in specialism, but people are beginning to question this assumption. This seems like a good time to explore whether the two are, like qualitative and quantitative, discrete disciplines demanding different skills, talents and even personality types.
Price:
$20.00 - Non-Member Price

Not Found
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   4
Categories:
Research Design |  Moderating/Facilitation
Speaker(s):
Jenny Karubian |  Scott Koenig
Duration:
56 minutes
Format:
Audio and Video
Short Description:
When respondents become storytellers, things get human real quick. When respondents are given the opportunity to tell their narratives as they experience them, our biases as researchers take a backseat. Autoethnography turns the research enterprise on its head: We participate in their research, they take control and tell their own stories. We coach from the sidelines, while respondents are front and center. Autoethnography is a relatively new methodology for consumer research. It differs from journaling in that it allows the market research team to connect more deeply with the consumer through the peeling back of multiple layers of consciousness, thoughts, feelings, and beliefs. In this presentation, we discuss how autoethnography differs from other, more conventional methods. This presentation will contain a case study that shows a side by side comparison of autoethnography and journaling.
Price:
$50.00 - Non-Member Price

Not Found
On Demand

Total Credits: .5 Advance Credits

Average Rating:
   7
Bundle:
2023 Annual Conference : On-Demand Customizable Bundle | 2023 Annual Conference On-Demand Customizable Bundle Cloned | 2023 Annual Conference : On-Demand Customizable Bundle
Categories:
Research Design |  Analysis & Reporting
Speaker(s):
Sidi Lemine
Duration:
23 Minutes
Format:
Audio and Video
Short Description:
Qualitative AI is here, and will only become more important with time. It offers qualitative researchers the ability to dig into unspoken emotions and behaviors at speed, and to gain high efficiency while increasing rigor. Ignore it at your own peril.
Price:
$20.00 - Non-Member Price

Not Found
On Demand

Total Credits: .5 Advance Credits

Average Rating:
   4
Bundle:
2023 Annual Conference : On-Demand Customizable Bundle | 2023 Annual Conference On-Demand Customizable Bundle Cloned
Categories:
Research Design
Speaker(s):
David Spenser
Duration:
26 Minutes
Format:
Audio and Video
Short Description:
This session reveals how we as researchers can help our client stakeholders to become more confident in making faster, bolder, and more courageous decisions. We’ll uncover the thinking underpinning a cutting-edge qualitative research methodology called Braided Research and some specific techniques you can easily build into your own projects. If you desire to be seen by your client stakeholders as a creative, stimulating researcher, who makes exciting things happen for them, then this session is for you.
Price:
$20.00 - Non-Member Price

Not Found
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   15
Categories:
Research Design |  Communication
Speaker(s):
Chelle Precht
Duration:
1 Hour
Format:
Audio and Video
Short Description:
The C&I SIG leaders are excited to announce our first live speaker as part of our new interactive series, Curated Creativity Conversations. Chelle Precht will host “Perspective: Is It a Fluke?” a 90 - minute session on November 16, 2022 at 10 AM Pacific/1 PM Eastern via Zoom. The event is free and exclusively for QRCA members.

Not Found
On Demand

Total Credits: 1.5 Advance Credits

Average Rating:
   5
Categories:
Research Design |  Project Management |  Business Practices |  Professionalism
Speaker(s):
Pascal Patenaude
Duration:
1 Hour 30 Minutes
Format:
Audio and Video
Short Description:
This interactive session will be in 3 parts: - An opening presentation by Upwords about tips for safeguarding against AI responses in asynchronous qualitative - A panel of Canadian platform providers, who will share how they are addressing these challenges, the hurdles with existing or in the pipeline solutions, including what they wish we could do (e.g. during screener or discussion guide development, onboarding participants and other suggestions to validate identity) (~30mins). Online platform providers TDB. - As a group, we would then brainstorm potential solutions and share best practices for the future (summary of the June session)
Price:
$30.00 - Non-Member Price

Not Found
On Demand

Total Credits: 1.5 Advance Credits

Average Rating:
   3
Categories:
Research Design |  Professionalism
Duration:
1 Hour 22 Minutes
Format:
Audio and Video
Short Description:
While this has been an issue for a while, with everything pivoted towards online since the pandemic, Canadian researchers are faced with an increasing number of participants getting creative to participate in many projects. This session will be a panel discussion, with seasoned researchers who will share some examples of recent challenges and how they are identifying 'cheaters' and preventing this from re-happening. Recruiters will share their approaches and challenges. As a community, we will ideate toward possible solutions and share best practices that are relevant for the Canadian reality. All are invited to join, as we know this is not just a Canadian issue. 
Price:
$30.00 - Non-Member Price

Not Found
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   2
Categories:
Research Design |  Project Management
Speaker(s):
Katrina Noelle
Duration:
44 Minutes
Format:
Audio and Video
Short Description:
In this session we'll discuss all the ways we can work to be more inclusive in our recruiting strategies. We’ll talk about the ways, means, costs and benefits of a more inclusive recruiting strategy. The goal? To make each project a bit more inclusive than the one before it. This is an iterative, learning experience and every project is an opportunity to improve from an inclusivity standpoint.
Price:
$25.00 - Non-Member Price

Not Found
On Demand

Total Credits: 2 Advance Credits

Average Rating:
Not yet rated
Categories:
Consulting |  Research Design |  Moderating/Facilitation |  Analysis & Reporting |  Communication
Speaker(s):
Kathryn Topp |  Doug Guion
Duration:
2 Hours 3 Minutes
Format:
Audio and Video
Short Description:
For our May 5, 2023 event, the QRCA Chicago Chapter will welcome Kathryn Topp and Doug Guion from Yabble. In this presentation Kathryn will talk through the basics on AI, and how you can adopt it into your research practices right now today. She will talk about tools that exist currently, what’s the future horizons look like and some of the ‘watch out’s’ and things to think about when using AI.
Price:
$25.00 - Non-Member Price

Not Found
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   1
Categories:
Research Design |  Communication
Speaker(s):
Janet Standen |  Michele Ronsen
Duration:
41 Minutes
Format:
Audio and Video
Short Description:
Let's figure this out. Let's finally make sure that we are using the right language when thinking about how to design user experience and market research. These two disciplines have become siloed from one another. Janet Standen and Michele Ronsen want to lead a discussion about how we can encourage them to come together by better understanding each other's language and acronyms.
Price:
$25.00 - Non-Member Price

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