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On Demand

Total Credits: 1 Advance Credits

Average Rating:
   12
Categories:
Consulting |  Communication
Speaker(s):
Pam Goldfarb Liss |  Hannah Kaplan
Duration:
1 hour
Format:
Audio and Video
Short Description:
With the ever-changing and evolving world of Gen Z and gender, come learn how we can create comfortable spaces for qualitative research where all participants feel welcome and heard.  
Price:
$25.00 - Non-Member Price

Not Found
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   16
Bundle:
QRCA’s New Online Qualitative Fundamentals Program
Categories:
Consulting |  Analysis & Reporting |  Communication
Speaker(s):
Kayte Hamilton |  Frank Gregory
Duration:
1 Hour
Format:
Audio and Video
Short Description:
Every day, millions of consumers share their experiences, perceptions, opinions, and actions from the comfort of their couch. These conversations are happening in real-time on social media channels, blogs, forums and in news site commentary. When in-person research methods aren’t possible…and even once they are again…one way to get an immediate baseline read on consumer wants, needs, sentiment, emotion, timing and influence on a research topic is through social conversation analysis. In this module, the presenters will share why social media conversation analysis is important to researchers, what information is available (teaser: it's not just social media channels!), how to talk about it with clients, and what it takes to get started.
Price:
$25.00 - Non-Member Price

Not Found
On Demand

Total Credits: 2 Advance Credits

Average Rating:
Not yet rated
Categories:
Consulting |  Research Design |  Moderating/Facilitation |  Analysis & Reporting |  Communication
Speaker(s):
Kathryn Topp |  Doug Guion
Duration:
2 Hours 3 Minutes
Format:
Audio and Video
Short Description:
For our May 5, 2023 event, the QRCA Chicago Chapter will welcome Kathryn Topp and Doug Guion from Yabble. In this presentation Kathryn will talk through the basics on AI, and how you can adopt it into your research practices right now today. She will talk about tools that exist currently, what’s the future horizons look like and some of the ‘watch out’s’ and things to think about when using AI.
Price:
$25.00 - Non-Member Price

Not Found
On Demand

Total Credits: 2 Advance Credits

Average Rating:
   1
Categories:
Consulting |  Moderating/Facilitation |  Communication |  Professionalism
Speaker(s):
Tom Rich
Duration:
1 Hour 16 Minutes
Format:
Audio and Video
Short Description:
Friday, November 11, 2022 This event will be in two parts. During the first half, Tom will provide an updated version of his presentation at the 2022 Annual Conference which received accolades from attendees. During the second half of the session, participants will put the learnings into practice through small group activities.
Price:
$25.00 - Non-Member Price

Not Found
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   1
Categories:
Consulting |  Moderating/Facilitation
Duration:
48:21
Format:
Audio and Video
Short Description:
For those who attended the recent QRCA conference to share highlights and for those who did not attend to learn and ask questions.
Price:
$0.00 - Non-Member Price

Not Found
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   4
Categories:
Consulting |  Moderating/Facilitation |  Analysis & Reporting |  Communication |  Business Practices |  Professionalism
Duration:
1 Hour 21 Minutes
Format:
Audio and Video
Short Description:
Hear from a panel of market researchers who are currently or previously on the client side, some of whom also have current or previous experience as an independent. They'll discuss how things on the client side may be different from what independents expect, surprises they had, how client-side jobs qualitative MR have evolved over time, and what they foresee for the future of qualitative research. There will also be time for observers to ask their own questions.
Price:
$30.00 - Non-Member Price

Not Found
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   3
Bundle:
test bundle
Categories:
Consulting |  Research Design |  Communication
Speaker(s):
Daniel Berkal
Duration:
1 Hour
Format:
Audio and Video
Short Description:
For those QRCs that work in communications, these people will become your future clients. But the world has rapidly changed. Different tools are available. The age of creative-test focus groups may be over. What are these people looking for in their qualitative research? What kinds of methodologies and approaches are most valuable to them? What are the needs of the modern creative industry? This workshop will be co-led by Ryan Romero, an industry leader who teaches the Texas Creative program and will incorporate several current students who are at the leading edge of advertising in a structured forum to help Quallies meet the needs of Creatives and vice versa. We all have lots to learn from each other.
Price:
$50.00 - Non-Member Price

Not Found
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   1
Categories:
Consulting |  Business Practices
Speaker(s):
Randi Stillman |  Rick Weitzer
Duration:
56 Minutes
Format:
Audio and Video
Short Description:
If “the most human company wins” in our chaotic, competitive marketplace (as Mark Schaefer wrote in Marketing Rebellion), qualitative researchers are well-positioned to help. Whether or not we have a seat at our ideal client’s table, we dwell at the intersection of marketing, strategy, and humanity. Our value is rooted in the connections we form with both our clients and respondents to reveal real-world insights about the human experience. QRCs are wrestling with new realities – such as global business uncertainty, fragmentation in the “insights” space, and in-house DIY research – mostly shaped by the disruption of technology, which makes the job of humanizing business decisions very challenging. These new realities have far-reaching implications for us, demanding that we proactively adapt and create new opportunities and avenues to deliver value to businesses and organizations.
Price:
$0.00 - Non-Member Price

Not Found
On Demand

Total Credits: 3 Advance Credits

Average Rating:
   9
Categories:
Consulting |  Research Design |  Project Management |  Business Practices
Duration:
2 Hours 57 Minutes
Format:
Audio and Video
Short Description:
We are hearing a great deal about AI (artificial intelligence) lately, and many colleagues are asking how it might impact our work as qualitative researchers.
Price:
$75.00 - Non-Member Price

Not Found
On Demand

Total Credits: 2 Advance Credits

Average Rating:
   6
Categories:
Consulting |  Moderating/Facilitation |  Professionalism
Speaker(s):
Carlos Garcia |  Jay Zaltzman |  Mariana Melo-Vega
Duration:
2 Hours 1 Minutes
Format:
Audio and Video
Short Description:
Our next meeting will take place via Zoom and include three mini discussions on each of the following topics: DEI and market research. Carlos Garcia will lead a discussion about diversity, equity and inclusion and how we, as researchers, can deal with the challenge of understanding various groups that are different from our own. Trauma responsive research. Our newest chapter member, Mariana Melo-Vega, will lead a discussion about how we, as researchers, can plan for the presence of trauma both in our participants and in ourselves, and overview some best practices in being responsive to trauma. AI, marketing and research. Jay Zaltzman will lead a discussion about the impact of artificial intelligence on market research as well as the impact on our clients’ businesses. 
Price:
$50.00 - Non-Member Price

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