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Program

Total Credits: 3 Advance Credits

Average Rating:
   19
Categories:
Analysis & Reporting |  Consulting
Duration:
3 hours
Short Description:
Future Focus: Keeping Up with Consumers Amid Uncertainty will provide a look at key market issues facing consumers worldwide, and the impact this has on how we conduct and analyze qualitative research.
Base Price:
$69.00
Price with Discount:
$0.00

Program

Total Credits: 10

Average Rating:
Not yet rated
Categories:
Analysis & Reporting |  Business Practices |  Research Design
Duration:
Five-Part Course - 2 hour sessions each
Short Description:
This course is designed for professionals who lead, manage and execute the qualitative research function within their organization. They might not have previously been introduced to the background and fundamentals of qualitative research, or this course can serve as a great reminder. The information learned will help those who manage qualitative vendors, including moderators, analysts and research facilities.
Base Price:
$399.00
Price with Discount:
$0.00

Other - Physical

Total Credits: 1 Advance Credits

Average Rating:
Not yet rated
Short Description:
Non-QRCA activities may also count toward Advance status. To qualify, these events must have content that is relevant specifically to the practice of qualitative research. To apply for Non-QRCA Advance points go here: https://www.qrca.org/page/advance_program
Base Price:
$0.00
Price with Discount:
$0.00

On Demand

Total Credits: 1 Advance Credits

Average Rating:
Not yet rated
Categories:
Analysis & Reporting |  Business Practices |  Professionalism |  Research Design |  Moderating/Facilitation
Duration:
1 hour
Format:
Audio and Video
Short Description:
A human-first approach should be at the core of everything we do. Yet, our relationship with research participants is often transactional, ending after they receive the honorarium.  In this session, we’ll discuss how this one-sided interaction contradicts human-centered design and blurs the lines of ethical research. Our speakers will draw from knowledge gained through their combined 15+ years of conducting qualitative research studies for Fortune 500 companies to illustrate the necessity of building an ethical, trauma-informed two-way bridge between researchers and participants.  
Base Price:
$25.00
Price with Discount:
$0.00

On Demand

Total Credits: 1 Advance Credits

Average Rating:
   10
Categories:
Business Practices |  Consulting
Duration:
58 Minutes
Format:
Audio and Video
Short Description:
The use of AI in qualitative research is here to stay and will only become more prevalent. How should qualitative researchers, especially those of us in the earlier stages of our careers, think about differentiating ourselves in this ever-changing landscape? 
Base Price:
$25.00
Price with Discount:
$0.00

On Demand

Total Credits: 1 Advance Credits

Average Rating:
   10
Categories:
Analysis & Reporting
Duration:
52 Minutes
Format:
Audio and Video
Short Description:
As researchers strive to get insights faster, how we capture data from respondents can make analyzing that data easier or more time-consuming. In this interactive session, we’ll discuss note-taking strategies and frameworks that help researchers collect and analyze qualitative data more efficiently.
Base Price:
$25.00
Price with Discount:
$0.00

On Demand

Total Credits: .5 Advance Credits

Average Rating:
   2
Categories:
Moderating/Facilitation |  Professionalism
Duration:
27 Minutes
Format:
Audio and Video
Short Description:
Moderation best practices are important in any industry setting, but they are especially critical when conducting healthcare focused sessions. In the QRCA 2023 Conference session “Med-Focused Moderation,” we will discuss a variety of moderation best practices and the ways in which these approaches can lead to the most valuable interactions for participants and moderators, in the healthcare space and beyond.
Base Price:
$20.00
Price with Discount:
$0.00

On Demand

Average Rating:
Not yet rated
Duration:
13 Minutes
Format:
Audio and Video
Base Price:
$0.00
Price with Discount:
$0.00

On Demand

Average Rating:
Not yet rated
Duration:
1 Hour
Format:
Audio and Video
Short Description:
The Internet has disrupted the marketing funnel. It’s no longer a straight line – that marketers draw and lead – from brand awareness to purchase. Today it is more of a jigsaw puzzle, with varied touchpoints and messaging that can impact an ultimate purchase. Customer journey maps are shedding light on the real customer path – the behaviors, attitudes, delight and pain points that customers encounter on their way to a product, category or experience – and inspiring a more nuanced marketing and product development path.
Base Price:
$0.00
Price with Discount:
$0.00

On Demand

Total Credits: 1 Advance Credits

Average Rating:
   2
Categories:
Moderating/Facilitation |  Research Design
Duration:
56 minutes
Format:
Audio and Video
Short Description:
If you’re looking to squeeze everything you can from respondents in an in-person qualitative research session – especially innovation-focused work – consider the rev up. Yes, we’re talking pre-work or “homework”. Before they even walk into their research session, consumers are our eyes, ears, and pioneers – and they have ideas of their own. While respondents are in their element, in the wild, let’s leverage that opportunity for an output that is powerful and resonant. No more humdrum homework – it’s time to up the ante and give consumers a seat on the innovation team like they’ve never had before. In “The Art of the Tease”, attendees will reimagine homework assignments as a way to pull out respondents’ sharpest thinking in-sessions and add an entirely new dimension to the creative process.
Base Price:
$50.00
Price with Discount:
$0.00

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