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Webinar

Total Credits: 1 Advance Credits

Average Rating:
Not yet rated
Categories:
Professionalism
Speaker(s):
Steve Portigal
Duration:
1 Hour
Short Description:
Over the past 25 years, Steve Portigal has seen tremendous growth in user research as a community of practice, as an industry, and as a career. Steve will look at some of the changes that he’s experienced and observed—positive, negative, or otherwise. He’ll share some of the potentially overlooked opportunities to advance our field, issues that demand our limited attention and concern. He’ll also share his perspective on the directions we can drive towards. 30-40 minute talk, 20 minutes open discussion/Q&A
Price:
$0.00 - Non-Member Price
Date:

Tue, Jun 04, 2024 - 11:00am to 12:00pm CDT

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Webinar

Total Credits: 1.5 Advance Credits

Average Rating:
Not yet rated
Categories:
Moderating/Facilitation
Speaker(s):
Ian Long
Duration:
1 Hour 30 Minutes
Short Description:
The Blob Tree is a frequently used projective exercise in qualitative research. This is a great opportunity to learn all about using Blobs directly from the creator!
Price:
$50.00 - Non-Member Price
Date:

Fri, May 10, 2024 - 11:30am to 01:00pm EDT

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Webinar

Total Credits: 1 Advance Credits

Average Rating:
Not yet rated
Categories:
Business Practices |  Professionalism
Speaker(s):
Ethan Marcotte
Duration:
1 Hour
Short Description:
Something new is happening in tech. At companies from Kickstarter to Google, workers have formed unions. And you should, too. But what are unions? And why do they matter? In this session, we’ll answer these questions, and briefly cover the process for forming a union of your very own. Because you—yes, you—deserve a tech union. 
Date:

Tue, May 07, 2024 - 11:00am to 12:00pm CDT

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Webinar

Total Credits: 1 Advance Credits

Average Rating:
Not yet rated
Categories:
Analysis & Reporting |  Research Design |  Moderating/Facilitation
Speaker(s):
Jeff Syroney
Duration:
1 hour
Short Description:
The relationship consumers hold with products and brands has undergone an enormous shift since the pandemic. Understanding these revised relationships often requires a deeper connection than can be found through online research or around a traditional focus group table. In this session, we will explore ways we can modify methodologies and manipulate physical spaces to create an immersive experience for both research participants and users of qualitative research. Using real-world case studies, we will share a wide range of examples from the bold (using classic TV game shows as inspiration to bring segmentation to life) to the simple (how we turned focus groups into a rotating multi-segment, inter-generational experience). We will also provide examples of exciting ways to bring insights to life through experiential deliverables such as podcasts, customized video, and even graphic novels.
Price:
$25.00 - Non-Member Price
Date:

Fri, May 17, 2024 - 10:00am to 11:00am CDT

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On Demand

Total Credits: 1 Advance Credits

Average Rating:
Not yet rated
Speaker(s):
Kristin Luck
Duration:
1 Hour, 11 Minutes
Format:
Audio and Video
Original Program Date:
Jan 29, 2020
Short Description:
Without a doubt, the competitive environment of the market research industry is changing rapidly and broadening from an old paradigm of traditional research to a new one that converges with both business intelligence and data analytics providers. Both GfK and Nielsen have sold off their custom research businesses in favor of building out syndicated products and third-party data providers are, in some cases, eliminating the need for primary research entirely. With the rise of automation, chatbots, and AI, many qualitative researchers are scratching their heads and wondering…where’s long-term opportunity?
Price:
$50.00 - Non-Member Price
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On Demand

Total Credits: 1 Advance Credits

Average Rating:
   3
Categories:
Communication |  Consulting |  Research Design
Speaker(s):
Daniel Berkal
Duration:
1 Hour
Format:
Audio and Video
Original Program Date:
Jan 29, 2020
Short Description:
For those QRCs that work in communications, these people will become your future clients. But the world has rapidly changed. Different tools are available. The age of creative-test focus groups may be over. What are these people looking for in their qualitative research? What kinds of methodologies and approaches are most valuable to them? What are the needs of the modern creative industry? This workshop will be co-led by Ryan Romero, an industry leader who teaches the Texas Creative program and will incorporate several current students who are at the leading edge of advertising in a structured forum to help Quallies meet the needs of Creatives and vice versa. We all have lots to learn from each other.
Price:
$50.00 - Non-Member Price
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On Demand

Total Credits: 1 Advance Credits

Average Rating:
   1
Speaker(s):
Holly O'Neill
Duration:
59 Minutes
Format:
Audio and Video
Original Program Date:
Jan 29, 2020
Short Description:
Like it or not, we’ve entered a new era in marketing research. Client values and perspectives are evolving. New technologies are constantly emerging. And, this pace of change is only likely to accelerate. Over the past three years, I’ve been fortunate to attend six major MR conferences (plus fabulous QRCA events) and present at three of these. I listened to research innovators share their forward-looking wisdom and experiences; and attended thought-provoking educational sessions exploring technology and the future of the greater MR industry – all with an ear to how Qualitative might be impacted. In this fast-moving session, we will review quick highlights of various MR shifts. We’ll cover technology as well as novel and alternative approaches, including artificial intelligence, automated MR platforms, prediction markets, new MR thought paradigms, generational and cultural shifts, breaking Qual rules, fresh twists on Qual study designs, microbrands, and more.
Price:
$50.00 - Non-Member Price
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On Demand

Total Credits: 1 Advance Credits

Average Rating:
   2
Speaker(s):
Marianne Carr |  Lauren Holderness
Duration:
52 minutes
Format:
Audio and Video
Original Program Date:
Jan 29, 2020
Short Description:
Do you fear the DIY research trend? Whether an independent researcher, part of a research agency, or a corporate research professional, the DIY research trend has likely impacted you. If your livelihood is focused on being hired by businesses to execute research, or you are someone who hires outside partners, access to new DIY technology can make it both easier and harder to execute meaningful qualitative research. So, let’s talk it out. We still all need each other, probably now more than ever. In this session, we will discuss the impact of the DIY research trend on both client-side and independent research professionals. Bringing it to life with real-world stories and advice for making these new relationships work for you. You will see how Doing it Together (DIT) can be actionable, profitable, and rewarding. This session includes research into the trend, case studies, and interactive activities that will help you plan for and embrace your own future.
Price:
$50.00 - Non-Member Price
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On Demand

Total Credits: 1 Advance Credits

Average Rating:
Not yet rated
Speaker(s):
Cynthia D Harris
Duration:
1 Hour
Format:
Audio and Video
Original Program Date:
Jan 29, 2020
Short Description:
Rappers + Researchers + Realities will discuss unconscious bias as it relates to understanding humans in an evolving qualitative research landscape. Leveraging often-misunderstood rap culture, this discussion will show how rappers and qualitative researchers use a surprisingly similar approach in connecting authentically with their respective audiences.
Price:
$50.00 - Non-Member Price
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On Demand

Total Credits: 1 Advance Credits

Average Rating:
   2
Categories:
Consulting |  Project Management
Speaker(s):
Susan Saurage-Altenloh, PhD
Duration:
1 Hour
Format:
Audio and Video
Original Program Date:
Jan 29, 2020
Short Description:
Positive relationships between moderators, recruiters, and facilities are paramount to every qualitative research success story. The entire industry relies upon this symbiosis. However, constantly decreasing budgets and ever tighter timelines are just some of the factors putting relationships to the test. This presentation will reveal the results of our own qualitative research with moderators, recruiters, and facility owners to understand what they see as the biggest issues affecting the relationships between all of us and how to solve them.
Price:
$0.00 - Non-Member Price
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