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On Demand

Total Credits: 1 Advance Credits

Average Rating:
   9
Bundle:
2023 Annual Conference : On-Demand Customizable Bundle | 2023 Annual Conference On-Demand Customizable Bundle Cloned
Categories:
Research Design |  Analysis & Reporting
Speaker(s):
Lynn Greenberg |  Janet Standen
Duration:
1 Hour 7 Minutes
Format:
Audio and Video
Short Description:
In order to understand the future of qual, we need to revisit its history. 
Price:
$20.00 - Non-Member Price

Not Found
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   2
Categories:
Research Design |  Project Management
Speaker(s):
Peter Totman |  Sue Bell
Duration:
57 minutes
Format:
Audio and Video
Short Description:
Recruitment is often seen as the boring end of the process - methodology has always been the sexy bit, right? Wrong — the sexiest methodology in the world falls flat without the right participants. This is the story of how we used the Big 5 personality theory to find the people are methodology deserved - and unique experiment we conducted to find the sweet spot.
Price:
$50.00 - Non-Member Price

Not Found
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   2
Categories:
Analysis & Reporting
Speaker(s):
Nick Cawthon
Duration:
55 Minutes
Format:
Audio and Video
Short Description:
The use of Data Visualization for user experience research addresses a perceived need of extending the capabilities of the research team or individual; giving us the ability to display large datasets in insightful ways. Attendees to this talk will delve into learning about how to dimensionalize qualitative transcripts against quantitative survey data through a demonstration of a novel, custom visualization platform built from open-source tools. As researchers, we can begin to expand our skillsets and abilities in common tasks such as segmentation, correlation and pattern recognition. Whereas we will continually advocate for the benefits from the abstraction that Data Visualization provides, ethically, these techniques require a narrative that is constantly being validated through human connection. Our goal for the use of Data Visualization is not to become a shortcut that replaces generative ethnography, but instead positioned as a complementary tool for iterative research cycles.
Price:
$50.00 - Non-Member Price

Not Found
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   7
Categories:
Business Practices
Speaker(s):
Tonise Paul
Duration:
1 Hour
Format:
Audio and Video
Price:
$30.00 - Non-Member Price

Not Found
On Demand

Total Credits: 0.5 Advance Credits

Average Rating:
   1
Categories:
Consulting |  Research Design
Speaker(s):
Rodrigo dos Reis |  Janet Standen |  Michele Ronsen
Duration:
26 Minutes
Format:
Audio and Video
Short Description:
The most successful brands connect with consumers beyond customer experience and product performance — by taking action on issues relevant to their values. And our relationships with brands is increasingly affected by these personal values, especially among the younger generations. In this session, we showcase the groundbreaking work we did in Brazil leveraging AI to investigate what Brazilians expect from brands in terms of social action, and which social issues have the most positive potential impact across different categories. This session will be an opportunity to discuss the role of brands on social issues and how to apply new technology-powered approaches. Come learn how a similar approach could help you advise clients on how to strengthen their customer relationships!
Price:
$25.00 - Non-Member Price

Not Found
On Demand

Total Credits: 0.5 Advance Credits

Average Rating:
   1
Categories:
Moderating/Facilitation
Speaker(s):
Missy Carvin |  Michelle Finzel
Duration:
29 Minutes
Format:
Audio and Video
Short Description:
Through the presenters’ very real, honest, and often hilarious life examples, as well as interviews with other QRCs who are parents of kids with special needs, we will explore the connections between parenting a kid with special needs and excelling as a qualitative researcher.
Price:
$25.00 - Non-Member Price

Not Found
On Demand

Total Credits: 0.5 Advance Credits

Average Rating:
   4
Categories:
Research Design |  Moderating/Facilitation |  Analysis & Reporting
Speaker(s):
Ellen Kolsto
Duration:
27 Minutes
Format:
Audio and Video
Short Description:
In this session, you will learn how User Research and Design Thinking techniques can work together to help a team focus on utilizing data-driven insights to solve a problem. Using a real world example, you’ll follow one team’s journey to improve the usage of their online software experience. Along the way, you will see how Design Thinking enabled the team to respond in a more agile manner as they created an entirely new hands-on user experience that will help change the future of computing as we know it.
Price:
$25.00 - Non-Member Price

Not Found
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   4
Categories:
Business Practices
Speaker(s):
Priscilla McKinney
Duration:
1 Hour
Format:
Audio and Video
Short Description:
I find many qualitative firms do not do qualitative research on themselves. Specifically, in marketing they take the shotgun approach and do a little of this, a little of that. Rarely do they start their own efforts with qualitative work to inform their marketing strategy and scale up revenue.
Price:
$30.00 - Non-Member Price

Not Found
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   2
Categories:
Research Design |  Project Management
Speaker(s):
Kristin Ameruoso
Duration:
45 Minutes
Format:
Audio and Video
Price:
$25.00 - Non-Member Price

Not Found
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   4
Categories:
Moderating/Facilitation |  Analysis & Reporting |  Project Management
Speaker(s):
Mari Puras |  Eugene Murphy
Duration:
44 Minutes
Format:
Audio and Video
Short Description:
Mari Puras will share her most recent multicultural mobile ethnography projects which included new product exploratory, new market launch, mobile app, and web usability and focus group pre-work. Eugene Murphy will strategize on how researchers can leverage Mobile Ethnography for omni-channel purchase/customer journeys.
Price:
$25.00 - Non-Member Price

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