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Product Type
On Demand

Average Rating:
   17
Faculty:
Missy Carvin
Duration:
19:41
Format:
Audio and Video
Original Program Date:
May 17, 2022
Price:
$30.00 - Non-Member Price

Not Found
Product Type
On Demand

Average Rating:
Not yet rated
Duration:
20 Minutes
Format:
Audio and Video
Original Program Date:
Nov 18, 2021
Price:
$0.00 - Non-Member Price

Not Found
Product Type
On Demand

Total Credits: 0.5 Advance Credits

Average Rating:
   2
Category:
Communication |  Consulting
Faculty:
Andy Cooper
Duration:
23 Minutes
Format:
Audio and Video
Original Program Date:
Feb 01, 2021
Short Description:
Research is only as insightful as it is impactful. When designing our vision for Qualitative Research business impact should be our north star, especially in a world of tightened budgets. Andy will explore how we can better enable our work to ‘go viral’; living on and traveling far and wide within client organizations.
Price:
$25.00 - Non-Member Price

Not Found
Product Type
On Demand

Total Credits: 0.5 Advance Credits

Average Rating:
   2
Category:
Moderating/Facilitation
Faculty:
Jessica Broome |  Julia Strohm
Duration:
25 Minutes
Format:
Audio and Video
Original Program Date:
Feb 05, 2021
Short Description:
A creative, safe, focused space.  What are we describing here? A successful focus group  environment-- and also a mind that has become quiet and powerful through meditation. When we engage in meditation, we bring ourselves to a place of clarity and calm. This is precisely the mind we need to employ in order to authentically connect with our respondents. Through practicing meditation, we are primed to listen in new ways. We open ourselves up to be able to slip into the shoes of others, to develop empathy and understanding – and appreciation – of where others are coming from. An open-hearted mind engenders trust, which leads to better focus groups and better client relationships.
Price:
$25.00 - Non-Member Price

Not Found
Product Type
On Demand

Total Credits: 0.5 Advance Credits

Average Rating:
   2
Category:
Analysis & Reporting |  Moderating/Facilitation |  Research Design
Faculty:
Lisa Strick
Duration:
26 Minutes
Format:
Audio and Video
Original Program Date:
Feb 05, 2021
Short Description:
Most market researchers play an important role in one or two phases of the innovation process, but they rarely get to experience all phases. This session will feature a case study highlighting how our team implemented the complete Human-Centered Design (HCD) process – virtually. We harnessed HCD methodologies and digital tools to collaborate online and interview a range of experts and consumers, all with no budget. By leveraging tools such as MURAL, Slack, Google Forms, Zoom, and Otter.ai we successfully conducted research, synthesized learnings, brainstormed ideas, developed solutions, and identified potential partners for implementation. You’ll see how a team of four women with varied experience used diversity of thought to approach the important issue of harassment and discrimination in a new way.
Price:
$25.00 - Non-Member Price

Not Found
Product Type
On Demand

Total Credits: 0.5 Advance Credits

Average Rating:
   0
Category:
Consulting |  Research Design
Faculty:
Rodrigo dos Reis
Duration:
26 Minutes
Format:
Audio and Video
Original Program Date:
Feb 01, 2021
Short Description:
The most successful brands connect with consumers beyond customer experience and product performance — by taking action on issues relevant to their values. And our relationships with brands is increasingly affected by these personal values, especially among the younger generations. In this session, we showcase the groundbreaking work we did in Brazil leveraging AI to investigate what Brazilians expect from brands in terms of social action, and which social issues have the most positive potential impact across different categories. This session will be an opportunity to discuss the role of brands on social issues and how to apply new technology-powered approaches. Come learn how a similar approach could help you advise clients on how to strengthen their customer relationships!
Price:
$25.00 - Non-Member Price

Not Found
Product Type
On Demand

Total Credits: .5 Advance Credits

Average Rating:
   3
Category:
Analysis & Reporting |  Consulting
Faculty:
Silvana di Gregorio
Duration:
27 minutes
Format:
Audio and Video
Original Program Date:
Jan 31, 2020
Short Description:
We live an in age of artificial intelligence, where algorithms make suggestions to us and even make decisions that impact us. Evolving technology is giving us unprecedented access to more data sources than ever before and changing the way businesses gather and treat data in research. The presentation will explore these evolving tools and discuss how QRCs can harness these tools to better support our work and get to deeper insights. We will discuss different considerations for qualitative researchers.
Price:
$50.00 - Non-Member Price

Not Found
Product Type
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   2
Category:
Business Practices
Faculty:
Karen Lynch
Duration:
27 Minutes
Format:
Audio and Video
Original Program Date:
Feb 03, 2021
Price:
$25.00 - Non-Member Price

Not Found
Product Type
On Demand

Total Credits: 0.5 Advance Credits

Average Rating:
   3
Category:
Analysis & Reporting |  Moderating/Facilitation |  Research Design
Faculty:
Ellen Kolsto
Duration:
27 Minutes
Format:
Audio and Video
Original Program Date:
Feb 03, 2021
Short Description:
In this session, you will learn how User Research and Design Thinking techniques can work together to help a team focus on utilizing data-driven insights to solve a problem. Using a real world example, you’ll follow one team’s journey to improve the usage of their online software experience. Along the way, you will see how Design Thinking enabled the team to respond in a more agile manner as they created an entirely new hands-on user experience that will help change the future of computing as we know it.
Price:
$25.00 - Non-Member Price

Not Found
Product Type
On Demand

Average Rating:
   17
Faculty:
Maria Virobik |  Tom Rich
Duration:
29:34
Format:
Audio and Video
Original Program Date:
May 17, 2022
Price:
$30.00 - Non-Member Price

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