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On Demand

Total Credits: 1 Advance Credits

Average Rating:
   3
Categories:
Moderating/Facilitation |  Professionalism
Speaker(s):
Jo Ann Hairston
Duration:
1 Hour 3 Minutes
Format:
Audio and Video
Short Description:
Definitions for Interventions/Projective Techniques. Are they the same? What is the goal when doing interventions? Tips for creating interventions and running them smoothly. How elaborate do they need to be? How to handle the time crunch and the feeling there’s not enough time to properly do an activity. Best practices for using an activity in a research interview.
Price:
$75.00 - Non-Member Price

Not Found
On Demand

Total Credits: 1 including 1 Advance Credits

Average Rating:
Not yet rated
Categories:
Moderating/Facilitation
Speaker(s):
Jo Ann Hairston
Duration:
1 Hour 7 Minutes
Format:
Audio and Video
Short Description:
QRCA is excited to partner with RIVA on three 60-minute webinars led by Jo Ann Hairston that will help qualitative professionals level up their skills. These webinars will improve attendees' guides, help quallies go deeper to get better information from respondents, and enhance the way focus groups are run. Register today for all three for the best rate!
Price:
$75.00 - Non-Member Price

Not Found
On Demand

Total Credits: 1 including 1 Advance Credits

Average Rating:
Not yet rated
Speaker(s):
Jo Ann Hairston
Duration:
1 Hour 4 Minutes
Format:
Audio and Video
Short Description:
QRCA is excited to partner with RIVA on three 60-minute webinars led by Jo Ann Hairston that will help qualitative professionals level up their skills. These webinars will improve attendees' guides, help quallies go deeper to get better information from respondents, and enhance the way focus groups are run. Register today for all three for the best rate!
Price:
$75.00 - Non-Member Price

Not Found
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   3
Categories:
Moderating/Facilitation |  Professionalism
Speaker(s):
Jo Ann Hairston
Duration:
1 Hour 1 Minutes
Format:
Audio and Video
Short Description:
What you need to explore to yield information about the drivers and motivations that influence consumer behaviors? Create questions designed to capture the language of the consumer or target population. Are you getting the actual voice of the consumer or yes/no answers? This webinar will help you create a structure to your guide that goes beyond the obvious, top-of-mind answers into the thoughtful “I never thought about this topic in this way before” responses? What are the best kinds of questions that evoke that?
Price:
$75.00 - Non-Member Price

Not Found
Live Event

Total Credits: 3 Advance Credits

Average Rating:
Not yet rated
Categories:
Analysis & Reporting
Speaker(s):
Abby Leafe |  Tom Rich |  Maria Virobik |  Jodi McGee
Duration:
5 Hours
Location:
Princeton , New Jersey
Short Description:
Join us for an in-person joint chapter event to meet fellow Quallies in the NYC, NJ and Phila area, and to hear from four seasoned QRCA leaders on key aspects of report writing: how to be more creative in telling an interesting story, best practices in design and impact, and current benefits and limitations of AI in report writing
Price:
$75.00 - Non-Member Price
Date:

Fri, Apr 12, 2024 - 09:00am to 02:00pm EDT


Not Found
Program

Total Credits: 3 Advance Credits

Average Rating:
   19
Categories:
Consulting |  Analysis & Reporting
Speaker(s):
Edward Appleton |  Anne Sophie Damelincourt |  William Leach |  Nicole Mitchell |  hanna holländer |  Chee Ngai Ng |  Priscila Aramburu
Duration:
3 hours
Short Description:
Future Focus: Keeping Up with Consumers Amid Uncertainty will provide a look at key market issues facing consumers worldwide, and the impact this has on how we conduct and analyze qualitative research.
Price:
$69.00 - Non-Member Price

Not Found
On Demand

Total Credits: 1 Advance Credits

Average Rating:
Not yet rated
Bundle:
test bundle
Categories:
Project Management |  Business Practices
Speaker(s):
Michelle Finzel |  Jonathan Schneider
Duration:
59 minutes
Format:
Audio and Video
Short Description:
Positive relationships between moderators, recruiters, and facilities are paramount to every qualitative research success story. The entire industry relies upon this symbiosis. However, constantly decreasing budgets and ever tighter timelines are just some of the factors putting relationships to the test. This presentation will reveal the results of our own qualitative research with moderators, recruiters and facility owners to understand what they see as the biggest issues affecting the relationships between all of us and how to solve them.
Price:
$50.00 - Non-Member Price

Not Found
On Demand

Total Credits: 1 Advance Credits

Average Rating:
Not yet rated
Categories:
Business Practices
Speaker(s):
Jay Zaltzman
Duration:
59 minutes
Format:
Audio and Video
Short Description:
During this session, we’ll discuss how to position yourself (note: you don’t HAVE to focus on a specific industry if you don’t want to!), whom to target, and the wide variety of marketing options available to you and how to choose which to focus on. 
Price:
$50.00 - Non-Member Price

Not Found
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   4
Categories:
Research Design |  Moderating/Facilitation
Speaker(s):
Jenny Karubian |  Scott Koenig
Duration:
56 minutes
Format:
Audio and Video
Short Description:
When respondents become storytellers, things get human real quick. When respondents are given the opportunity to tell their narratives as they experience them, our biases as researchers take a backseat. Autoethnography turns the research enterprise on its head: We participate in their research, they take control and tell their own stories. We coach from the sidelines, while respondents are front and center. Autoethnography is a relatively new methodology for consumer research. It differs from journaling in that it allows the market research team to connect more deeply with the consumer through the peeling back of multiple layers of consciousness, thoughts, feelings, and beliefs. In this presentation, we discuss how autoethnography differs from other, more conventional methods. This presentation will contain a case study that shows a side by side comparison of autoethnography and journaling.
Price:
$50.00 - Non-Member Price

Not Found
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   1
Speaker(s):
David W. Tuffy
Duration:
59 minutes
Format:
Audio and Video
Short Description:
Digital innovations have lowered barriers to entry, disrupted once-reliable business models, and dramatically decreased the time it takes for new products to become obsolete. While many organizations are adopting Agile practices, they often fail to grasp the underlying principles needed to see results. Agility is not about doing more faster and cheaper. It is about understanding the market as early as possible, so you can focus on what’s most important. Successful companies engage in continuous conversation with their audience as the foundation of Agile methodologies. In this session, you’ll learn from an early adopter of the Agile movement on how to build a culture of continuous innovation top-down and bottom-up.
Price:
$50.00 - Non-Member Price

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Product Type
Bundle

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