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NE IA Member Discount

On Demand

Total Credits: 1 Advance Credits

Average Rating:
   40
Categories:
Research Design |  Project Management
Duration:
1 Hour
Format:
Audio and Video
Short Description:
Does online qual feel unapproachable? What does the set-up of online and in-person projects have in common, and how are they different? And how does one even get started? Learn how thoughtful design, careful planning, and clean recruiting will maximize your project’s chance for success. Hear true tales and tips from longtime QRCA members. After this session, you’ll have the knowledge and confidence to be ready to launch your first online project.
Base Price:
$25.00
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Program

Total Credits: 7 Advance Credits

Average Rating:
   187
Categories:
Business Practices |  Consulting |  Moderating/Facilitation |  Project Management |  Research Design
Duration:
Approx. 7 Hours
Short Description:
The online qualitative toolkit has grown tremendously over the past 20 years, with new digital methodologies vastly expanding the ways we talk to consumers. No longer are we limited to just chat groups or messages boards; today’s digital toolkit includes everything from real-time virtual focus groups to remote ethnography and even social media listening. Mastering these tools is critical for today’s qualitative researchers.
Base Price:
$149.00
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On Demand

Total Credits: 1 Advance Credits

Average Rating:
Not yet rated
Duration:
1 hour, 41 Minutes
Format:
Audio and Video
Short Description:
Join other students and young professionals to learn how games and gamification can drive high levels of engagement in market research studies and with brands. When you leave this session, not only could you be Dungeon or Animal Crossing Master, you’ll understand the science behind why games are so engaging and what successful game-based research looks like. You’ll also get to know why so many industries from retail to non-profits are employing gamification to make non-fun experiences, well, fun.
Base Price:
$0.00
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On Demand

Total Credits: 1 Advance Credits

Average Rating:
   5
Categories:
Consulting |  Research Design
Duration:
1 hour
Format:
Audio and Video
Short Description:
It’s been said that the pandemic has not been so much a disruption, but rather an acceleration of things that were already on their way somewhere new. While that may not be completely true of everything, certainly the technology we use, the way we shop, order food, and engage with brands shifted drastically in just a few weeks. To help brands win in this new landscape, we need to recognize the ways in which the marketing funnel has shifted – and the implications of that on who, how, and when we research. Customer Experience (CX) is built around the usefulness, usability, and enjoyment people have engaging with products and brands, yet the playbook has changed significantly in how consumers gauge these three components.
Base Price:
$0.00
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On Demand

Total Credits: 1 Advance Credits

Average Rating:
Not yet rated
Duration:
55 Minutes
Format:
Audio and Video
Short Description:
Are you wondering what business insurance you should have in place in light of COVID-19? Will business insurance cover potential liability when it comes to COVID-19? What about data privacy and security? What insurance do businesses need to protect themselves? QRCA hosts Calvin Gilman, an insurance advisor, who provides an overview of what businesses should be considering in terms of their insurance coverage in light of COVID-19. He also discusses cyber insurance, which has become more prominent in this era of data security and privacy, and what businesses should be considering when securing a cyber insurance policy. Calvin also addresses other questions that attendees have about business insurance.
Base Price:
$35.00
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On Demand

Total Credits: 1 Advance Credits

Average Rating:
   1
Categories:
Business Practices |  Project Management |  Research Design
Duration:
1 Hour, 30 Minutes
Format:
Audio and Video
Short Description:
As facilities begin to open across the United States and the EU that leaves us all wondering: What will the in-person research experience be like in the time of COVID-19? Facilities have been updating researchers on what they are doing in light of COVID-19, but, what does all of that mean in terms of the overall research experience?
Base Price:
$35.00
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On Demand

Total Credits: 2 Advance Credits

Average Rating:
   2
Categories:
Business Practices |  Communication |  Moderating/Facilitation |  Project Management |  Research Design
Duration:
2 Hours, 37 Minutes
Format:
Audio and Video
Short Description:
The Future of Qualitative global workshop will take place on Thursday, May 28 from 10 a.m. – 1 p.m. ET. We welcome qualitative professionals from around the world to join us in exploring what the new frontier of qualitative research will look like and how we can lead the way. Hear from prominent voices in qualitative who will bring insight and perspective to move us through the challenges of 2020 and beyond. Join us for a thoughtful day of presentations, Q&A, and even small group discussion that can bring new context and inspiration to qualitative research.
Base Price:
$79.00
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On Demand

Total Credits: 1 Advance Credits

Average Rating:
   2
Categories:
Project Management |  Research Design
Duration:
57 minutes
Format:
Audio and Video
Short Description:
Recruitment is often seen as the boring end of the process - methodology has always been the sexy bit, right? Wrong — the sexiest methodology in the world falls flat without the right participants. This is the story of how we used the Big 5 personality theory to find the people are methodology deserved - and unique experiment we conducted to find the sweet spot.
Base Price:
$50.00
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On Demand

Total Credits: 1 Advance Credits

Average Rating:
Not yet rated
Categories:
Analysis & Reporting |  Moderating/Facilitation |  Research Design
Duration:
58 minutes
Format:
Audio and Video
Short Description:
Insights emerge in the places where humans are making the decision, buying the brand, or experiencing the product or service. By learning in the moment, within the natural purchase or experience environment, you keep your research “real” – so let’s take it to the streets! “Street research” involves gathering insights from consumers at the point of decision, purchase, consumption, and/or experience. By recruiting consumers ahead of time or via intercepts, and by using smart methods and technology to capture insights in the moment, you will gain rich insights on the street. Resilience required! The ultimate benefit: insightful, efficient, and agile research. In this session, we will discuss effective applications for place-based research and best practices for successful execution, including low- and high-tech tools for on-site data collection and analysis/reporting.
Base Price:
$50.00
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On Demand

Total Credits: .5 Advance Credits

Average Rating:
   3
Categories:
Analysis & Reporting |  Consulting
Duration:
27 minutes
Format:
Audio and Video
Short Description:
We live an in age of artificial intelligence, where algorithms make suggestions to us and even make decisions that impact us. Evolving technology is giving us unprecedented access to more data sources than ever before and changing the way businesses gather and treat data in research. The presentation will explore these evolving tools and discuss how QRCs can harness these tools to better support our work and get to deeper insights. We will discuss different considerations for qualitative researchers.
Base Price:
$50.00
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