Qcast - How Political Qualitative Impacts Elections

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As the 2024 election approaches, qualitative research has taken on a larger role in how the media understands and reports on the presidential race.  Qualitative has become the go-to methodology for understanding voter behavior of a small sliver of undecided voters living in the seven ‘swing’ states.

Our next QRCA Qcast will be held on October 18 at noon ET, when we will hear from two panelists who are deeply involved in the psychology of voters:

• Rich Thau, president of Engagious and moderator of the Swing Voter Project, who conducts monthly focus groups with undecided voters.
• Susan Davis, Washington correspondent for NPR, the media partner who sponsors – and reports on – some of these focus groups.

This month’s Qcast will be a debrief of two focus groups which Rich moderated just three days earlier.  He will show various video clips from his groups will give our attendees an inside look on how qualitative research impacts politics.