Qcast - Breaking The Norm: Immersive Qualitative Research + Experiential Deliverables


The relationship consumers hold with products and brands has undergone an enormous shift since the pandemic. Understanding these revised relationships often requires a deeper connection than can be found through online research or around a traditional focus group table.

In this session, we will explore ways we can modify methodologies and manipulate physical spaces to create an immersive experience for both research participants and users of qualitative research. Using real-world case studies, we will share a wide range of examples from the bold (using classic TV game shows as inspiration to bring segmentation to life) to the simple (how we turned focus groups into a rotating multi-segment, inter-generational experience).

We will also provide examples of exciting ways to bring insights to life through experiential deliverables such as podcasts, customized video, and even graphic novels.

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