PLEASE NOTE: THIS QCAST WILL NOT BE RECORDED.
How can businesses gain a competitive edge with Black and Latino consumers?
Achieving maximum brand growth requires actively cultivating connections within the Black and Latino consumer markets. Their evolving culture and influence positively shape America’s landscape and contribute to brand revenue.
This session will explore how understanding and respecting the cultural nuances of Black American and Latino consumers can amplify the impact of a brand’s marketing. We’ll also discuss how marketers and researchers can culturally connect with Black and Latino participants via recruiting, research tools and interviewing.
In this candid conversation, our speakers will share insights on key topics including:
How Blacks and Latinos want to be addressed
Segmentation: Knowing who you really need to talk to and why
Representation in market research: Where is it?
Missteps and successes: Who’s getting it right?
Attendees will come away with a deeper understanding of:
Why diverse representation matters in market research.
The importance of incorporating cultural relevance in products, services and marketing strategies to connect authentically with Black and Latino communities.
How recognizing and understanding Black Americans’ and Latinos’ unique cultural references is critical to creating relevant strategies and communications.
How leading with Black and Latino insights fosters growth among these segments and mainstream audiences.
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