In 2024, Gen Z will be 70 million strong and is expected to outnumber boomers in the workforce. This represents a huge cultural shift as Gen Z brings different views, perspectives, attitudes and beliefs than prior generations.
In this Qcast, we’ll look at how Gen Z navigates the world differently. We’ll explore how this generation prioritizes their own worldview, adapts to change, and filters their lives through a digital lens. We’ll discuss the origins and drivers of these differences and what they mean for marketers and researchers. Attendees will come away with a deeper understanding of nuances of Gen Z and practical tips for engaging and marketing to this elusive generation.