Senses are a powerful human touchpoint. In a culturally complex, deeply nuanced and economically stratified consumer market such as Africa, how can pairing sensory data, AI and the human touch deepen inclusion? The goal of this presentation is to stimulate an appetite for data and insights from Africa. By fostering more collaboration and closer connections with the continent’s unique challenges and opportunities, we believe that we can inclusively and sustainably tap into a “Global pie” that is ten times in size.