If you are looking for some refreshed thinking about all aspects of your qualitative research projects, you won’t want to miss this course with the always-creative Daniel Berkal of The Palmerston Group. This four-session course will include time for lecture/teaching, hands-on team breakouts and projects, Q&A and a bit of homework to enhance your learning. Creative approaches to recruiting, methodology/project design and reporting will be covered along with many other aspects of infusing creativity into your work. All skill levels are welcome to attend and stretch the creativity muscles!
Check out The Palmerston Group @thepalmerstongroup on TikTok for a preview of Daniel’s creative approach to qual.
Estimated Session Breakdown:
5-10 minutes – Welcome, Intro, Review Agenda/Recap
45 minutes – lecture, teaching
20 minutes – Breakout working on a project
20 minutes – Readout/share back by teams on their work
20 minutes – Q&A
5-10 minutes – Wrap-up, Assignment of Homework
Session-Specific Details
Session 3 – Creativity in Methodology Design (Friday, July 22)
When facing a challenge, determining the best methodology design that captivates clients and solves core business issues
How to make methodology affordable and fully come to life
Best practices
Building great deliverables
How to create client involvement opportunities
How to control for the unexpected
How to set the stage for success
How to manage uncertainty
How to be creative within a set framework
Breakout into teams for project assignment * Discussion and Q&A