Breaking Down the Glass – Creating Creative Qualitative Experiences: Session 2 – Creativity in Recruiting

If you are looking for some refreshed thinking about all aspects of your qualitative research projects, you won’t want to miss this course with the always-creative Daniel Berkal of The Palmerston Group.  This four-session course will include time for lecture/teaching, hands-on team breakouts and projects, Q&A and a bit of homework to enhance your learning. Creative approaches to recruiting, methodology/project design and reporting will be covered along with many other aspects of infusing creativity into your work. All skill levels are welcome to attend and stretch the creativity muscles!


Check out The Palmerston Group @thepalmerstongroup on TikTok for a preview of Daniel’s creative approach to qual.


Estimated Session Breakdown:

  1. 5-10 minutes – Welcome, Intro, Review Agenda/Recap

  2. 45 minutes – lecture, teaching

  3. 20 minutes – Breakout working on a project

  4. 20 minutes – Readout/share back by teams on their work

  5. 20 minutes – Q&A

  6. 5-10 minutes – Wrap-up, Assignment of Homework


Session-Specific Details

Session 2 – Creativity in Recruiting (Thursday, July 14)

  1. What are the best ways to find potential participants?

  2. How to utilize organic recruiting to capture passionate humans, avoiding professional respondents?

  3. How to identify an audience

  4. How to ensure genuine participants?

  5. How to build authenticity in a community

Breakout into teams for project assignment * Discussion and Q&A * Assign Homework