Breaking Down the Glass – Creating Creative Qualitative Experiences: Session 1 – Introduction to Creative Qual

If you are looking for some refreshed thinking about all aspects of your qualitative research projects, you won’t want to miss this course with the always-creative Daniel Berkal of The Palmerston Group.  This four-session course will include time for lecture/teaching, hands-on team breakouts and projects, Q&A and a bit of homework to enhance your learning. Creative approaches to recruiting, methodology/project design and reporting will be covered along with many other aspects of infusing creativity into your work. All skill levels are welcome to attend and stretch the creativity muscles!


Check out The Palmerston Group @thepalmerstongroup on TikTok for a preview of Daniel’s creative approach to qual.


Estimated Session Breakdown:

  1. 5-10 minutes – Welcome, Intro, Review Agenda/Recap

  2. 45 minutes – lecture, teaching

  3. 20 minutes – Breakout working on a project

  4. 20 minutes – Readout/share back by teams on their work

  5. 20 minutes – Q&A

  6. 5-10 minutes – Wrap-up, Assignment of Homework


Session-Specific Details

Session 1 – Introduction to Creative Qual (Thursday, July 7)

  1. Why be creative?

  2. What are the potential advantages and disadvantages?

  3. What are some historical examples: In other fields, In your client’s industry, In qualitative research

  4. Where can we get inspiration from?

  5. What to avoid

Breakout into teams for project assignment * Discussion and Q&A * Assign Homework