Best practices for integrating behavioral economics/behavioral science into your research methods and consulting toolkit

In this session Will Leach, author of Marketing to Mindstates, will lead an interactive discussion on best practices for integrating behavioral economics/science into qualitative research projects. 
Discussions will be centered on… 
• When and /How to sell behavioral econ/science approaches to clients 
• Successful qualitative research methods to uncover behavioral insights in interviews 
• Successful activities/approaches to report/activate behavioral insights so that clients are inspired to take action