Qual Meets Quant: Insider Tips from the Client Side

Does quantitative research feel foreign to you? It’s not to your stakeholders!

Client-side research managers are analyzing both quantitative and qualitative data and insights as they make their biggest business decisions. A research project often draws on multiple methodologies to dive into the consumer world, and your qualitative findings may be complemented by quantitative data in the boardroom. The increasing prevalence of online survey research tools coupled with our greater reliance on digital platforms due to COVID precautions has led many researchers to take quant into their own hands.

This session will celebrate quantitative and qualitative research as complementary methodologies and we will review actionable tips for conducting better surveys. Let's help our stakeholders avoid the pitfalls of DIY survey research, and better support them throughout their entire research journey.