START TIME: 8:00 am US Pacific Time
Evolving with the Tech: Building Tomorrow’s Qual Researcher Today | Zontziry Johnson
In a landscape where tools and tech are evolving faster than ever, today’s qualitative researchers can’t afford to stand still. In this practical, forward-focused session, Zontziry Johnson maps out the essential skills researchers need to stay relevant in a tech-enhanced world—from navigating AI-powered platforms to integrating new tools without disrupting established workflows. Whether you’re a seasoned pro or mentoring the next generation, you’ll gain strategies to future-proof your approach and insights on how junior researchers can enter the field ready to thrive.
The Evolution of Qualitative Research: How Quillit Is Changing The Game | Civicom Market Research Services
Discover how Quillit, Civicom Market Research Services AI-powered research assistant, can help you power through your workflow and transform the way qualitative data is managed, analyzed, and reported. Quillit is designed to help researchers quickly and securely navigate large volumes of unstructured data, making qualitative analysis faster and more efficient. You’ll see how Quillit enhances your existing research processes by improving the analysis, extraction, and synthesis of human-centered insights. While Quillit can accelerate time-consuming tasks, it complements the critical role of human expertise, ensuring that the depth and nuance of qualitative research are preserved. Through real-world examples, you’ll see how Quillit integrates into your workflow, supporting your pre-research, data collection, analysis, and report writing, without replacing the essential value of human interpretation. Get a preview of our soon-to-be introduced latest feature, PowerPoint download.
Re-inventing Qualitative Research | Silvana di Gregorio
AI capabilities are advancing at an unprecedented pace, as highlighted in Stanford University’s HAI AI Index Report 2025. Tasks such as transcription, translation, and text analysis—once prone to errors—are now becoming increasingly reliable, presenting qualitative researchers with powerful new tools ranging from text analyzers to multimedia content generators. Silvana explores how this rapid AI evolution offers exciting opportunities while also raising important questions about maintaining sustainable and ethical research practices. She will share insights from pioneering qualitative researchers who are experimenting with these technologies and discuss the implications for the future of qualitative research.
Testing, Testing, 1, 2, 3; Optimizing Your AI Toolbox with Intention | Emily Breay
The sheer number of AI tools available can lead to overwhelm—a feeling that there is always some solution researchers are missing out on. How do you optimize your AI toolbox with intention so you create lasting partnerships with people and platforms that will serve you for the long run, not just on individual projects? In this presentation, Emily will walk us through the “Steps in the Quest,” highlighting what she listens for in good partners, what factors she weighs, and some of her AI non-negotiables. The process she outlines applies to tool exploration broadly but is especially important when considering AI capabilities. An intentional, systematic, documented approach, prioritizing lasting partnerships over ad-hoc tools, saves researchers time, money, and headache, and provides more confidence in their overall tech integration.
Creating More Dynamic and Engaging Research Videos | Jonathan Schneider
Most research videos tend to be dull—but they don’t have to be. Jonathan draws inspiration from films, documentaries, and news shows to show how storytelling techniques can bring research videos to life. He shares practical tips and creative approaches he uses to make research videos more engaging and impactful.
Zooming Past the Clutter : Insights-Generation Made Simple | flowres.io
If your Qual workflow feels like a patched-together, entangled mess of tools, this demo is for you. In this session, we show you how flowres replaces the tech clutter with one smart, integrated platform, future-proofed for Qual. See how less Tech can actually mean better Insights-generation. flowres lets you run your fieldwork on familiar tools like Zoom, Teams or Meet and still offer your clients, the full fledged virtual backroom experience. flowres connects the dots post fieldwork... automating transcription, enabling AI-powered Q&A on transcripts, automated analysis, video reels and much more. All into one single-window, seamless platform. With flowres, you can use the power of ChatGPT and Gemini, even as you overcome their inadequacies for Qual Data Analysis. flowres uses LLMs you already trust. It creates an application layer that allows data traceability and verification; comparing segments and enabling you to run all-encompassing, thorough analysis. Stop hopping among multiple tools. Instead, experience cleaner workflows, richer insights and more time to focus on thinking instead of tinkering. Join us to see how flowres is helping researchers move from “just Zooming” to real, efficient insight-generation!