START TIME: 8:00 am US Pacific Time
AI Assisted Moderation: Strengths, Gaps, and Applications | Karin McCutcheon
Karin shares insights from her firsthand experience implementing AI-assisted moderation in qualitative market research, exploring both the rationale behind its use and how it works in practice. She’ll examine key advantages and limitations and contrast this approach with traditional methods such as IDIs and quantitative research.
Creating More Dynamic and Engaging Research Videos | Jonathan Schneider
Most research videos tend to be dull—but they don’t have to be. Jonathan draws inspiration from films, documentaries, and news shows to show how storytelling techniques can bring research videos to life. He shares practical tips and creative approaches he uses to make research videos more engaging and impactful.