START TIME: 8:00 am US Pacific Time
As qualitative research continues to evolve, AI has become increasingly prevalent as a tool that Quallie’s can use to make our lives easier. There is however another side to AI in qual that could jeopardize the integrity of our studies; have you ever wondered if the person you are talking to is sharing their own perspective or if they might be using AI instead?
In this session we will:
By the end of this session, attendees will gain insight to better enable them in distinguishing between human and AI responses when conducting asynchronous qual, while learning practical strategies to incorporate into their next project.
Join Bronwen for helpful tips you can use as we navigate the evolving AI landscape in qual.
Explore the realm of AI-generated efficiency for the qualitative research analysis process. In the face of rapidly changing consumer trends, instant insights are in demand more than ever. Enter Quillit, a generative AI tool that can transform raw qualitative data into actionable insights faster than ever before. Delve into leveraging the power of AI as we showcase how Quillit makes it faster and easier for you to get to the beating heart of your qualitative content, and be able to trust the results.
This session explores how text-to-image AI is transforming qualitative research. Witness a case study where AI generated real-time visuals based on participant feedback, fostering deeper insights and a more engaging interview experience. We'll then delve into the future potential of using these AI-generated visuals to accelerate creative development. Discover how market research insights can seamlessly translate into compelling advertising materials.
Join me for an engaging session on leveraging AI-powered projective techniques to unlock profound insights. Through real-world examples, session attendees will embark on a journey to explore innovative methodologies that elevate traditional projective techniques to new heights. Think of it is as projective techniques on steroids – where AI serves as the catalyst for creativity and in-depth understanding. I will demonstrate how these upgraded techniques not only enhance the safety and engagement of research participants but also unearth nuanced consumer sentiments and motivations throughout the fieldwork process. Attendees will leave empowered with actionable strategies for infusing AI creativity into their qualitative research fieldwork, paving the way for more profound and meaningful consumer understanding.
A CloudResearch & Siena College Research Institute Collaboration
Using cutting-edge AI technology, CloudResearch, in collaboration with Siena College Research Institute, conducted in-depth interviews with over 5000 battleground state voters likely to decide the 2024 election. Their responses were candid, often emotional, and underlined some key challenges facing both Joe Biden and Donald Trump.
For the first time in the history of Presidential elections, AI is being used at scale to understand the mind of the voter. Get ready to discover fascinating insights about the people who will decide the next election. We will describe how CloudResearch’s revolutionary new AI-based survey and interview system, Engage, can be used to conduct studies that combine the strengths of both quantitative and qualitative research - including study design, in-depth interviews, automated theme extraction, and data analysis. We will also reveal how Engage AI-driven surveys were used to discover novel insights about the factors affecting the decisions of the most critical voters in the 2024 elections.