D&I compliance is by no means easy or convenient. Leave this session with the knowledge to go beyond adopting a moral stance to empowering leaders, decision-makers, and research professionals with culturally informed insights to positively impact business outcomes. Are you aware that the US population is projected to be a majority non-white by 2026--roughly 1000+ days from today? How about Gen.Z who is poised to be the most ethnically and racially diverse population in America? Ask yourself this question—are you and your team ready, informed, and equipped to meet the changing demography, the cultural evolution and its challenges head-on?