| In celebration of QRCA’s 40th year of education and conferences, the Emeritus SIG has coordinated an extensive review of the impact qualitative research and QRCA has had on the market research industry. Through a series of video interviews with Emeritus members, QRCA founders and next generation research industry leaders, the group has constructed an engaging oral history of stories, predictions and pivotal moments in our industry. In order to understand the future of qual, we need to revisit its history. |