The insights profession generally has a shockingly low profile. And this applies even more to qualitative research than to quant. But if we want people to take part in our studies and share their thoughts, we need them to trust us and to understand how their contributions are used. If we want to attract good people to our industry and grow our profession, we need to raise our game.
This interactive workshop will help you transform the perceptions, awareness, and value of qualitative research by using the media, brand identity, and digital marketing to build your fame muscle. The presenter will challenge you to focus your story, tailor it to core audiences including the media, and develop a strong brand message that will resonate beyond the industry.