AI for QRCs: How to Make Your Research Go from Ordinary to Extraordinary

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During this session, we will reveal how Artificial Intelligence (AI) can greatly enhance your qualitative research outcomes and keep you on the cutting edge of the ever-changing digital research world. You will learn how to leverage AI algorithms as a part of your qual research design toolkit. Through a series of case studies, you will discover how AI adds value by strengthening and improving your research insights.

We will cover case study examples from visual ad testing, package design development, website remodeling, and shelf testing.

Key points to be covered:

• How AI aids in ideation and new design development (examples of human images to be used in advertising, car designs, shoe designs, and fairy tale characters created entirely through AI)
• The role of AI in research design (benefits of AI, when to use it, when not to use it, and how to include it in your research design)
• The top 5 tips to develop more impactful visual materials demonstrated through real-life case studies