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Report Tactics: Leveraging the "Somebody Wanted But So" Framework
Original Program Date :
Somebody-Wanted-But-So (SWBS) is a primary school communications tool that has been adapted as a research reporting framework. It was built with simplicity in mind (for children), I have retained its core simplicity to facilitate versatility and to share with you that all researchers have the ability to use it to tell the data’s story.
Gloria Watson, HatchTank
Gloria Watson is a Research Manager at HatchTank and has close to 15 years experience in Market Research. She has established expertise in online methodologies and loves the continuous learning that comes with practicing as a research generalist.
With a passion for helping clients solve their business problems, Gloria strives to always put herself in their shoes. Her empathic approach mean she can quickly connect with clients and participants, yielding collaborative work experiences with clients and richer responses from participants. She blends innovative approaches with classic analysis to deliver dynamic, story-led reports.
