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Succeed with Online Chat Focus Groups
Original Program Date :
Length: 1 Hour
Learn how online focus groups via real time chat can expand your insights, lower costs, and increase the speed of your deliverable in today’s new world. Jennifer began her online qual journey using AOL chat rooms in 1995 and never looked back. She has since moderated over a thousand online focus groups and shares what ensures a boom and how to avoid a bust. Get the skinny on why this unsung online qual methodology deserves your attention. Don’t miss out!
Jennifer Dale, President & CEO, InsideHeads, LLC
Jen is pioneer in online market research, with extensive experience on both the buyer and service provider (recruiting) sides. She received her BA in Communications and Advertising from Penn State University and her MBA in Business & Marketing from Rider University. Jen developed one of the first web-based online platforms for conducting surveys and focus groups and is the co-author of Qual-Online, The Essential Guide, a popular how-to book for research practitioners.
