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Learning to Listen: Turning Underrepresented Experiences into Business Insights
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For too long, our insights and recommended next steps have ignored underrepresented groups, but we have the ability to change that! This session will challenge researchers to listen beyond what’s obvious and to search for the insight that will truly revolutionize next steps. As I learned more about systemic injustice, Diversity Equity and Inclusion (DEI), and innovation, I partnered with colleagues at C Space to change the way we do research as an organization, and as an industry.

Keyona Osborne, C Space

People in Charlotte, NC joke that if the topic of justice is being discussed, Keyona Osborne will be there! Keyona has a unique love for data and people, which she currently combines to lead C Space’s DEI ThinkTank. After spending the last 10 years creating change in industries such as financial services, technology, higher education, and religion, she now aims to create change in the market research industry as a whole. Her session will focus on the importance of learning to hear from the underrepresented groups our industry has ignored or minimized for far too long.

Keyona has worked both client and vendor side in different research capacities, and as a consultant for several Charlotte-area nonprofits. Keyona has a Bachelor's degree in Statistics from Elon University, with a focus on social science. In her free time, she loves traveling the world and engaging with new cultures.


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