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Qcast: Elevating Market Research through the Power of TV
Original Program Date :
Over the last 12 months, Northstar Research Partners has successfully designed, managed and executed Asda’s very own 10-part TV show — uniquely branded Our House. Crafted purely from insight captured from their target customer, the show’s key objective is to continually bring to life Asda’s target customer’s hopes, dreams and approach to shopping via a medium that builds customer empathy, generates both stakeholder and participant excitement, and delivers key insights in a bite-sized format.
In this presentation, you will learn practical tips on:
- Why we chose to turn insight into a TV show
- How to engage participants in the process
- How to ensure it lands as impactfully as possible within your client’s organisation
Daniel Berkal, The Palmerston Group
Daniel Berkal is a global authority on integrating AI in qualitative research. Renowned for his creative ethnographic methods, he explores the untold stories hidden within the most unexpected places.
