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Sense and Cents-ibility: Testing Consumer Appetite for Soya in Light of High Cost of Living
Original Program Date :
Senses are a powerful human touchpoint. In a culturally complex, deeply nuanced and economically stratified consumer market such as Africa, how can pairing sensory data, AI and the human touch deepen inclusion? The goal of this presentation is to stimulate an appetite for data and insights from Africa. By fostering more collaboration and closer connections with the continent’s unique challenges and opportunities, we believe that we can inclusively and sustainably tap into a “Global pie” that is ten times in size.
Marion N. Njoroge, Frontier Consulting Services Kenya
Marion is one of the founding directors of Frontier Consulting, a Kenyan based market research agency that seeks to achieve inclusion for Africa’s consumers and markets by enabling access to quality data and insights.
This presentation speaks to Frontier’s corporate passion to showcase Africa’s Base of Pyramid (BOP) consumers as a socio-economically viable market segment. With the right insights and incentives, brands and businesses can discover new market opportunities by developing products and solutions that are responsive to this population that is part of the 4 billion consumers globally, representing a USD 5 trillion dollar consumer market. (source: The Next 4 Billion-Market Size and Business Strategy Report by World Institute & IFC)
