Loading the player...
Information
Digital and Human – NOT Mutually Exclusive!
Original Program Date :
Length: 55 minutes
Curious to learn how you can use digital ethnographies to gain rich insights? Then this session is for you! Jennifer and Sara will share all the practical tips and tricks they have learned over years of conducting digital ethnographies. They will cover:
- How to approach designing your study
- How to develop exercises that are engaging and ensure you get what you need out of participants
- Choosing the right platform that best meets your needs
- What you should look for in your recruiting partners
- Tips for keeping participants engaged
- How to streamline reporting and analysis
- And more.
You will leave the session with the knowledge you need to run a successful digital ethnography study … and you will have another methodology to include as part of your research toolkit!
Jennifer Cuthill, Clearworks
Jennifer brings many years of experience to Clearworks as a strategy consultant, product marketer, product developer and marketing strategist in industries ranging from retail to oil and gas. She leverages that background to get up to speed quickly on new industries and help Clearworks clients solve a variety of business challenges. She applies her curiosity and love of spreadsheets to dig deep into a wide range of products ranging from toilet paper to security software. On weekends, Jenn might be found cheering for her kids’ sports teams or trying to not be found at her favorite day spa.
Sara Dougherty, Clearworks
Sara came to Clearworks from research, strategy, and operations roles across a diverse set of industries including health care, financial services, and the nonprofit sector. In those roles she developed her passion for people, innovation, and creative approaches to challenges, which she brings to the Clearworks team. A natural innovator, Sara loves exploring new technologies, methodologies, and creative games and tools—she has even developed a few of her own. On weekends, she’s likely to be hiking in the woods or digging in her own backyard oasis.
