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Insights Without Asking: Understanding Consumers through Social Media Intelligence
Original Program Date :
This presentation is all about using online “listening” and “observation” to understand organically the topic areas through the eyes, voice and minds of the consumer. By marrying a combination of advanced technology and human-led analysis, we are able to unlock deeply-buried insights just by evaluating what consumers put out to the world through social media. We’ll share how to do this through case studies and examples.
Sandra Bauman, President, Bauman Research & Consulting LLC
Daniel Fazekas, Bakamo Inc
Since 2016 Daniel has been the CEO of Bakamo, a qualitative social intelligence agency. Using social media, Bakamo finds human insights without asking. Daniel was trained in qualitative research at Environics and Research International. He later worked with a string of Internet technology start ups in web analytics, IndexTools (acquired by Yahoo!), social networking, Netlog, and social media monitoring, Replise, in commercial and product management functions. Prior Bakamo, Daniel co-founded, launched and exited the online video focus group platform KwaliTools.
Jim Kempland, BARE Zero Proof Spirits
The question “Why can’t I have a non-alcoholic bourbon?” began the quest for James over four years ago leading to the launch of BARE Zero Proof Spirits as Co-Founder and CEO. A spirits marketing veteran Mr. Kempland led the business integration and marketing for Angel’s Envy Bourbon during and after the Bacardi acquisition and was Managing Director for Papa’s Pilar Rum before devoting his energy to the immerging non-alcoholic spirits category.
As a business owner and marketing consultant, James’ experience spans the full food chain supply process. A food and beverage industry marketing executive for over twenty-five years, Mr. Kempland began his marketing career with the global agricultural leader, Monsanto. He then evolved into consumer packaged goods with strategic marketing responsibility and consulting with The NutraSweet Company, Brown Foreman, Diageo, Unilever, P&G, and Miller Brewing Company, in general and luxury marketing, strategic communication and brand management. On the side – he dabbles in politics.
Mr. Kempland holds a BS degree in Business Administration from Maryville University-St. Louis and a MS degree in Political Management from The George Washington University. Whether business or politics, Kempland’s belief is all consumer motivation stems from personal connection and marketing excellence is all around us – yet few know the secret.
