IDEA Council Research on Inclusive Demographic Questions
Original Program Date :
In this session, Frankie will share on behalf of the Insights Association's IDEA Council what to consider when asking about gender identity and sexual orientation for qualitative recruiting and respondent engagement. Often we are going with the default when asking about a person's identity, which can be disaffirming or misaligned to how they identify and negatively impact their research experience with us. The IDEA Council has been working on a collaborative industry initiative to shed light on asking demographic questions inclusively and thoughtfully, and these are the results.
Frankie is driven by the potential for purpose-driven business to change the world and is passionate about understanding brand intentions and supporting impactful strategy. Her passions center around access & empowerment, inclusive research design, and societal wellness.
Having earned her MSMR degree from Michigan State University in 2020, Frankie has experience in the full scope of research, bringing critical reflection and a holistic perspective to the strategy design and implementation of qualitative, quantitative, and mixed-methods research. She has a fascination in human thought systems having studied Psychology and Marketing as well as Leadership in Integrated Learning for her Bachelor’s degree, and is always blending empathy and analytics together in practice.