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Ripping the Band-Aid Off – What Moderators, Field Service Firms, and Facilities Really Think About One Another
Original Program Date :
Length: 59 minutes
Positive relationships between moderators, recruiters, and facilities are paramount to every qualitative research success story. The entire industry relies upon this symbiosis. However, constantly decreasing budgets and ever tighter timelines are just some of the factors putting relationships to the test. This presentation will reveal the results of our own qualitative research with moderators, recruiters and facility owners to understand what they see as the biggest issues affecting the relationships between all of us and how to solve them.
Jonathan Schneider, Candorist, The Candor Company
Jonathan is a veteran qualitative researcher who specializes in bringing customers to life with documentary style films.
Together with his partner of more than two decades, Liz Moore, Jonathan has continually embraced new technologies and inventive
methods to push the boundaries of qualitative research. They named their firm “The Candor Company” to emphasize the importance of authenticity in all of their work - whether it be their approach or the environment in which they conduct their work.
Jonathan started the path toward qualitative research after graduating from the University of Virginia by working in the advertising industry. He saw his first focus group and thought he would be a natural at it. He was right but it took him some time to get there with stops at Emory University for business school and a job in GE’s marketing research department along the way.
His affinity for video dates back to childhood, when he would spend hours creating home movies and watching television. That same passion now fuels his approach to qualitative storytelling, blending curiosity, empathy, and craft to create research that’s as insightful as it is entertaining.
Michelle Finzel, President, DAP Global, Inc.
