Video takes your clients on an empathetic and enticing journey inside respondents' struggles, delights, motivations and fears. Incorporating video into your proposals and projects is something every market researcher can do and should consider. Adding video to your research projects does not have to be a headache-filled, time-sucking endeavor.  If done right, it’s bang far outweighs its buck. In this presentation, a professional videographer, editor and documentary filmmaker Anya Zadrozny will detail the things every researcher should consider to identify when and how to create and include video in research projects – from true DIY (just you and things you already own) to a full-scale production (hiring and working with a cameraperson and editor). Combining her experience as owner of a video production company specializing in research-based content, interviews of directors, actors, qualitative researchers, respondents, lighting techs, videographers and sound engineers, this presentation will cut through the theory and deliver specific how-to, step-by-step ideas to demystify using video in research.