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Quality is the Question, Communities are the Answer
Original Program Date :
One of the greatest assets a research team can utilize is their own community of participants. Communities allow researchers to recruit from their own pool of curated participants. Communities allow brands to fully-control the experience their customers have when participating in research. Communities also allow agencies to save cost on recruitment all while recruiting from a trusted source that they have full control over. Communities are one way we can fix our data quality problem.
Eric Santos, Voxpopme
Eric Santos is the current Vice President of sales at VoxPoPMe, a powerful video survey and video analytics platform. Eric is the former COO and co-founder of HubUx, a research automation platform for community management, participant management, video auditions and more. VoxPopMe acquired HubUX in October 2022 in an effort to create a comprehensive qualitative research platform.
Eric is previously the CEO of Benchmark Intelligence, a consumer insights tool for brick & mortar businesses. Eric started his career in research at FocusVision (formerly Decipher) . working in a number of roles including customer success, sales, survey programming and more. When Eric isn't working on HubUX, he spends his time running trail races, boxing, writing and giving back through his non-profit Big Brother Boxing.
