Loading the player...
Information
Designing Reports to Engage – not overwhelm – the Senses
Original Program Date :
To ensure that qualitative findings aren't lost (or forgotten) in translation, researchers need to communicate insights in manageable, digestible formats that tell the story without overwhelming the reader or losing them in the details. Understanding how human physiology and psychology influence how information is read, understood and retained will enable researchers to design human-centered reports that will appeal to – not assault – the senses.
Maria Virobik, Owner, ResearchScribe
