Use Your Qual Skills to Market Yourself!
Original Program Date :
Length: 59 minutes
Many QRCs are intimidated by marketing. But we don’t need to be! The very mix of skills that make for a good qualie (people skills and analytical capabilities) are all you need to be a great marketer! During this session, we’ll discuss how to position yourself (note: you don’t HAVE to focus on a specific industry if you don’t want to!), whom to target, and the wide variety of marketing options available to you and how to choose which to focus on. You don’t have to do them all! And we’ll get down to the specifics of several marketing methods including how to raise your profile, using LinkedIn and even – gasp! – cold emailing.
Over the past twenty years, QRCA stalwart Jay Zaltzman has been involved in both qualitative and quantitative research projects, and has helped resolve marketing questions for a wide variety of companies, including Microsoft, Union Bank, Volvo, Unilever, Azusa Pacific University and many others. During his mandatory three-year stint in the Israel Defense Forces, Jay served as a personnel interviewer.
Jay has a Bachelor’s degree in Psychology from Tel-Aviv University, where his studies included group dynamics and supervised psychological work with a variety of clients.