Use Your Qual Skills to Market Yourself!
Original Program Date :
Length: 59 minutes
Many QRCs are intimidated by marketing. But we don’t need to be! The very mix of skills that make for a good qualie (people skills and analytical capabilities) are all you need to be a great marketer! During this session, we’ll discuss how to position yourself (note: you don’t HAVE to focus on a specific industry if you don’t want to!), whom to target, and the wide variety of marketing options available to you and how to choose which to focus on. You don’t have to do them all! And we’ll get down to the specifics of several marketing methods including how to raise your profile, using LinkedIn and even – gasp! – cold emailing.
Jay Zaltzman believes that qualitative researchers can offer true value to clients by combining empathy with creative methodology and analytical rigor. Jay has been president of Bureau West Market Research for the past twenty years. He is an active member and past president of the QRCA.