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Tapping Experience and Intuition to Improve Questions
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Foundational training as a moderator makes a strong imprint, and those key principles stay with us. Over time, the core of the foundations remain, but what comes next to continue to evolve our technique? No matter what area of qual research you practice, industry changes and the introduction of new technologies require us to keep our skills aligned with what the demands of the industry are and how we continue to deliver differentiated approaches and deliverables in our work. With subtle changes in perspective and an openness to continue to reflect on our approaches to questions, we can feel refreshed and energized about new ways to do our work.

Chris Kann, President/Owner, CSK Marketing, Inc

Chris Kann’s marketing career spans over 35 years, beginning in corporate marketing roles, and including over 25 years as Principal and Owner of CSK Marketing, Inc., a market research consulting firm with an emphasis on custom qualitative research solutions. She received a Bachelor of Business Administration (BBA) in Marketing and an MBA from the University of Wisconsin-Madison. 

Chris is a Past President, Board member and Conference Co-Chair of QRCA (the Qualitative Research Consultants Association) and is a frequent presenter and published author on marketing and research topics. 

Chris is also a Registered Corporate Coach™ and presents her perspectives on career success and leadership on webinars and at leadership retreats, as well as at the CPSI (Creative Problem Solving Institute) Conference. Between 2013 and 2017, she was the Host of Mind Body Spirit Living, a lifestyle radio show and podcast with over 200 episodes available on iTunes Podcasts.


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