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Qcast: Breaking Free - Empowering Clients to Take a Leap
Original Program Date :
Length: 1 Hour
Positive relationships between moderators, recruiters, and facilities are paramount to every qualitative research success story. The entire industry relies upon this symbiosis. However, constantly decreasing budgets and ever tighter timelines are just some of the factors putting relationships to the test. This presentation will reveal the results of our own qualitative research with moderators, recruiters, and facility owners to understand what they see as the biggest issues affecting the relationships between all of us and how to solve them.
Susan Saurage-Altenloh, Founder & Chief Insights Officer, Saurage Research, Inc.
Susan Saurage-Altenloh specializes in designing innovative research strategies and producing results that meet clients' information needs. Her 20+ years of experience include facilitating more than 17,000 qualitative sessions, completing thousands of quantitative surveys and hybrid projects, and securing a reputation for producing reliable, timely, applicable results. Susan’s corporate experience includes understanding and coordinating the needs, perceptions, and resources of multiple entities into a cohesive plan for marketing, service line development, and message strategy development. With Susan’s guidance, clients take the leap to incorporate new methodologies frequently…and with great success.
