As a Director at Lux Insights, Lauren oversees Lux’s qualitative research practice and is one of the firm’s leading moderators. Lauren specializes in brand and public affairs research in diverse sectors including technology, CPG, real estate and government and has helped clients such as Fitbit, WD-40 and Tyson Foods by developing the best research solutions, executing them rigorously, and ensuring clients understand what the findings mean for their organizations. In her previous life, Lauren was a public policy researcher in the UK where she learned how to apply behavioral economics lessons to public policy interventions.

Nicole is a Research Associate at Lux Insights and brings with her an appetite to examine complex consumer behaviour through a human-centered lens. Since starting at Lux a year ago, Nicole has been part of research projects for both local and international clients in several different sectors including technology and finance, working with clients such as Amazon, Nintendo, Fitbit and Coast Capital Savings. She specializes in designing and executing qualitative research projects, with a passion for conducting in-home interviews and ethnographic fieldwork.

Prior to working at Lux, Nicole has consulted with international social enterprises, Canadian tech start-ups and municipal government initiatives. She has conducted fieldwork research in China and Denmark. With a strong will to give back to her community, Nicole spearheads Lux’s Give Back initiatives and partnership with G-Day.

Nicole holds a Bachelor of Arts in Anthropology and Biology from the University of British Columbia.