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Opening Session: Back to the Future! The Power of the Journey...Inspiring the Future of Qual
Original Program Date :
| In celebration of QRCA’s 40th year of education and conferences, the Emeritus SIG has coordinated an extensive review of the impact qualitative research and QRCA has had on the market research industry. Through a series of video interviews with Emeritus members, QRCA founders and next generation research industry leaders, the group has constructed an engaging oral history of stories, predictions and pivotal moments in our industry. In order to understand the future of qual, we need to revisit its history. |
Lynn Greenberg, Lynn Greenberg Associates/DigitalQual
Janet Standen, Co-Founder, Scoot Insights
Janet Standen turns questions into directions fast - through bringing fresh qualitative insights to brands & businesses in an accelerated process that does not compromise depth of learning. As Co-Founder of Scoot Insights, she leverages over 30 years of consumer & B2B marketing experience to unearth insights that are relevant and actionable, to help management teams make more powerful decisions. Janet is a customer-driven innovation, brand positioning, communication & team facilitation specialist, with a breadth of research experience gained working in the US and in the UK/Europe across many categories and target audiences.
Janet served on the board of QRCA for 4 years and was the 2022 President’s Award recipient for outstanding service to the qualitative research industry and community. She is Co-Chair of the QRCA UX SIG. Janet is Co-Founder and remains actively involved in MRxPros.
